Finding Your Niche
Welcome to the first video in our Digital Marketing Course for Content Creators! In this lesson, we'll walk you through how to choose a profitable niche for your digital product — the essential first step for building a successful online business.
Whether you're planning to sell ebooks, PDF guides, or Canva templates, having a clear niche helps you attract the right audience, create focused content, and stand out in the marketplace. We'll guide you through a step-by-step process using self-assessment, market research, and AI tools like ChatGPT to brainstorm and validate your niche ideas.
This video is ideal for beginners and solo creators who want to turn their knowledge or skills into sellable digital products. You don't need any prior marketing experience — just a willingness to explore your strengths and take action.
In this video, we cover:
- Why finding a niche is crucial for digital product success
- How to identify your interests, skills, and experiences
- Using ChatGPT to generate niche ideas
- Validating your niche using Google Trends, Etsy, and Keywords Everywhere
- How to niche down from a broad idea to a specific audience
- A preview of what's coming next in the course
By the end of this video, you'll have clarity on your target audience and a niche you can confidently build your digital product around.
Next Step: Watch Video 2 to learn how to design your product using Canva.
Resources Mentioned:
- ChatGPT (for brainstorming and idea generation)
- Google Trends
- Etsy / Gumroad / Amazon (for product research)
- Keywords Everywhere (browser extension)