Scaling Up with Paid Ads
You've built a strong foundation—your digital product is ready, your landing page is live, and organic traffic is flowing. Now it's time to scale. In this video, we'll walk you through how to use Facebook and Instagram ads effectively to drive even more traffic and sales, all with the help of AI tools to simplify the process.
We'll use the example niche "Fitness for Busy Mums" to show you exactly how to:
Whether you're completely new to Facebook Ads or ready to start scaling, this step-by-step guide is designed to help you take the guesswork out of paid traffic and build on what's already working.
If you've validated your product organically, this is the next step to grow your business faster. Watch the full walkthrough and start running your first high-converting ad today.
We'll show you exactly how to:
- Set up your Ads Manager account
- Define your ideal audience using AI
- Design scroll-stopping visuals with Canva
- Write high-converting ad copy using ChatGPT
- Launch and optimise your first paid campaigns
- Track performance and scale what works
- Leverage retargeting and Instagram placements
- Stay compliant with Facebook's ad policies
Chapters:
- Getting Started with Ads Manager
- Choosing the Right Campaign Objective
- Creating a Target Audience Using AI
- Designing Ad Visuals with Canva
- Writing Ad Copy with ChatGPT
- Setting a Budget & Launching Ads
- Analyzing Performance (CTR & CPC)
- Scaling Up & Retargeting Strategies
- Instagram Ads: Stories, Reels & More
- Staying Compliant with Facebook Policies
- Using Ad Data to Improve Organic Content
- Final Tips for Long-Term Ad Success